Why aren’t you getting traffic from your articles?

What is the point of spending a good amount of money for ghostwriters to write articles for you or even painstakingly spending 30-40 minutes writing your own article when people won’t read it anyway?! Well, the fact that you are reading this article means that you are aware of article marketing and just trying to find out why people aren’t reading your articles and not getting the traffic that you thought you would get.

This is actually a common problem. I have come across internet marketers who said that they have tried marketing using article marketing/ ezine publishing, yet there is no significant increase in traffic. It could be something not quite right with their article or their method of submission is not right. The benefit of article marketing is that, the writer has the ability to pre-sell their product to highly targeted traffic. To have a higher assurance that people will stop, look and click on your article, here are a few key points to take note.

1. The article has to have a catchy title. The kind that would make the reader intrigued enough to read the content, yet not give it away that you are promoting something. A title like “Why aren’t you losing weight?” would likely be clicked at more than something that says “10 ways to slim down”.

2. The body is just as important. The opening statement has got to be an impactful and interesting one. Write about something that gives knowledge to the reader, something that people are interested to read. Don’t deviate from the topic and write something irrelevant.

3. Don’t forget your resource box. This is the most integral part of your article. Although it isn’t part of your article, it is a separate body but this is the part that will lead the reader to your website. Ensure your link is there. Do write in third person, as if someone else is writing the resource box for you.

4. Finally, you will have to submit your article to directories. I would recommend that you submit them to at least the top 5 directories; ezinearticles.com and goarticles.com to name a few.

Why Ezine marketing?

Many internet marketers, which of course include affiliate marketers, get lost in the sea of options that they have to advertise their product. I am sure for any newbie, it would be very confusing and can get very frustrating because they might want to try all the methods but would not get results as their efforts are not concentrated. Other methods of exposing or advertising your product are by Pay-Per-Click, forums, blogging and email marketing to name a few. I suggest that you concentrate on ONE method first, get good at it before going on to try another method. So why ezine marketing?

Ezine marketing is to write articles about a particular subject of choice and then posting in ezine directories. The fact that you have found this article means that you are aware of directories but maybe you are just unsure of its advantages.

First, you can increase your target audience. The people who are reading your articles might already be interested in you subject field and thus, you gained their attention. Alternatively, someone new in the subject might find your article interesting and thus be more interested about you and your subject.

Second, is the exposure that you will get. Posting your articles in directories would mean that the whole world could potentially read your article. That’s just about Everybody, isn’t it?

Third, you can promote yourself through the resource box. It can introduce you as an expert in your field and it is free! Free advertisement! People will have more trust in your product that you have to offer if they can get to know a little bit more about you. Sometimes, if they can relate to you, they would most likely buy from you. Having your link in the resource box, points the reader to where you want them to go.

So, try ezine marketing for at least a month, writing 2 articles a week and posting the articles to at least 4 directories if not more. Then look at the results that ezine marketing will bring. Good Luck!